This past weekend, my heart broke for a family and brand I deeply admire.
On July 11, 2025, the Crump family, founders of Reign Pads, experienced a distressing event at Cumberland Mall in metro Atlanta. They had secured a pop-up vendor spot after winning a Morehouse College contest to sell their innovative Reign Pads during MLB All-Star Weekend. While setting up, the mall’s general manager allegedly demanded that their adult son—Demond Crump Jr., who has cerebral palsy and uses a wheelchair—leave the premises.
Despite being accompanied and supervised by his parents, they were told he couldn't stay due to supposed safety concerns. When Mr. Crump Sr. calmly questioned whether this was discrimination, the manager allegedly responded dismissively—“File whatever complaint you want. You can leave.” Shocked and deeply hurt, the Crumps shut down their setup, recorded a tearful Facebook Live video, and departed.
Let this be a reminder. Inclusion isn’t a box to check. It’s a value to live by. Every policy, every team, every vendor agreement—should reflect that.
Let’s amplify Reign’s story and push for more inclusive public and retail spaces.
